Whether it be businesses or individuals, everyone has a brand they are trying to express. Branding consists of many things, but one of the essential elements of any brand is a logo.
Since essentially you yourself are a walking, talking brand, I am under the impression that everyone should have some sort of personal logo to define themselves from others. A logo is especially important if you’re going into the field of public relations since it can distinguish you from others and show how creative you are!
So, at this point you’re probably wondering what the point of this article is? Am I just writing to tell you that you should make a logo for yourself? Well, yeah, I am, but so what? Logos are easy to design! All you do is throw a few words into a circle, add some color, and BOOM, you’re done…right?
A lot more goes into creating an effective logo. It takes a decent amount of planning and coming up with a unique idea can be challenging. I’m not trying to scare you though I promise you really do not have to be a graphic designer to create an effective, eye-catching, and awesome logo. These five tips will make the logo-making process a breeze:
1. Know the Company’s Essence and Theme
The great people at bigdoor.com point out that “a logo is not itself a brand, but it is instead a tangible execution of a brand.” So, it is important for a logo to represent the brand, or the overarching philosophies of the person/company. Is the brand serious or whimsical? What messages are they trying to get across? What feelings or thoughts should the logo provoke? You have to really understand the brand and know what they want to communicate to the world. Mashable.com suggests writing down what you think about the brand, consider even creating a “mood board with imagery that reminds you of the brand’s ideology.”
2. Keep It Simple
A logo should create instant impact, you only have a few seconds to grab the attention of the viewer, so it is important for the design to be visually appealing and also clear. Keep your audience in mind, be honest and keep it simple to understand. Although metaphors are nice, you don’t want to confuse people. The most effective logos are simple in terms of design and are clearly related to the brand.
3. Be Unique
When creating a logo, you should strive to create something different that hasn’t ever been done before. Although it is most likely impossible to create something 100% unique, it should always be the goal to make something otherwise unseen. You can use websites like logothief.com to check for plagiarism in designs.
4. Flexibility is Key
In this day-and-age, it is crucial to make a logo that is capable of transcending paper. The logo needs to be created with multiple platforms in mind because it will be appearing not only on collateral but potentially on clothing items and also on devices and across social media. This means the logo needs to be simple in design and flexible in size. It should be able to be blown up and put on a sign and also shrunk down to be used as a profile picture or placed on a hat or business card.
5. Consider Color
Colors should be considered carefully. Going back to that rule of flexibility, your logo should be versatile and able to function in greyscale, but color draws people in and should be included if applicable. Many colors carry connotations and are associated with certain moods and feelings, you should be aware of these before choosing which colors are used in the design. For example, blues and greens usually evoke feelings of calmness, while reds represent danger or passion. Check out this great infographic for some more information about the psychology of color.