About: Come up with a business, develop a brand, create a media kit and presentation for investors.
Introducing Cheap Sk8s: My team and I came up with a business which we call Cheap Sk8s. It is a restaurant combined with convenience store fare, featuring low prices and a fun 90s theme.
Elements: The media kit contains a PR plan, press release, feature story, backgrounder, media list, and brand elements (logo, business card & letterhead).
Role: For this project, I wrote the PR plan, and press release, created the presentation, designed the logo and business card and helped to edit the feature story and backgrounder.
Below you can find a visual presentation of the PR plan and the logo I created for Cheap Sk8s.